Notes on building & shipping.
How we design, build and launch products. Process, engineering, AI assisted delivery and the occasional opinion.
What is answer engine optimization (AEO)?
Answer engines reply with one answer, not ten blue links. AEO is the practice of becoming that answer. Here is what it is and how to do it.
How to get your brand cited by ChatGPT, Perplexity and Gemini
Generative engines recommend brands inside their answers. Here is how to become one of the sources they pull from, not the one they skip.
Core Web Vitals, explained for founders
Three numbers decide whether Google thinks your site feels fast. Here is what they mean, and how to keep them green, in plain English.
The structured data that earns rich results and AI citations
Schema markup tells machines what your page means. Here are the types worth adding, and the ones that actually move the needle.
Picking a tech stack that is built to be found
Your framework choice quietly decides how well you can rank and get cited. Here is how to choose with search in mind.