The blog
Notes on building & shipping.
How we design, build and launch products. Process, engineering, AI assisted delivery and the occasional opinion.
PROCESSENGINEERING
How we ship production software in eight weeks
The honest version of our process. What 'four to eight weeks' actually buys you, and where the time really goes.
May 28, 20261 min read
AIPRODUCT
Adding AI features without bolting on a chatbot
Most 'AI features' are a chat box in the corner nobody uses. Here's how we wire AI into the workflow instead.
May 14, 20261 min
SEOAI
What it means to be SEO, GEO and AEO ready
Ranking in Google is no longer the whole game. Here is how we build sites that also get cited by ChatGPT, Gemini and Perplexity.
April 30, 20261 min