How we ship production software in eight weeks

When we tell founders we ship in four to eight weeks, the first reaction is usually a raised eyebrow. So here's the honest breakdown of where the time goes.

Week one is not for code

The first week is spent making sure we build the right thing. We map the real workflows, agree on a scope, and cut everything that isn't essential to launch.

The fastest code is the code you never write.

Weeks two to six: build in the open

We demo working software every Friday. No big reveals, no surprises. You see the product come together and can course-correct while it's cheap to do so.

• Typed from day one, so fewer bugs reach you
• CI green, always, so every merge is deployable
• Instrumented, so we measure activation, not vibes

The last stretch

The final weeks are about hardening: edge cases, accessibility, performance, and the unglamorous work that separates a demo from a product people trust.

Want the long version? Start a project and we'll walk you through a plan for yours.